Over the past two decades doing projects with major sports and media companies—including traditional print and television powerhouses—we’ve seen the media industry change at a whirlwind pace. Audiences are no longer beholden to networks for quality content and neither are creators. Snapchat, Instagram, YouTube, and more allow audiences to circumvent major networks in the same way bloggers aren’t beholden to publishers. No matter the platform, readers and viewers will find a way to consume content created by their favorite creatives. For media companies and platforms willing to embrace the continuous shift, we help them find innovative ways of meeting and exceeding their business goals in an ever-changing media world.
Active relationships with audiences are key to the post-paid TV era.Read the article