Moment Future of Transportation Wayfinding

Augmented Reality as an intelligent guide

Mass transit is often synonymous with anxiety due to complicated wayfinding, service disruptions, communication barriers, and human error. Directional apps like Google Maps have been instrumental in improving door-to-door trip planning, but fall short when accounting for the real-time intricacies.

Augmented Reality is already being utilized to develop early-stage holographic navigation for cars, so we asked: Could it similarly enhance mass transit by providing all riders with relevant information in the form of an intelligent guide on their device?

For the users

  • Reduces travel delays, confusion, and anxiety by minimizing communication barriers.

For the industry

  • Revenue from increased ridership as people view mass transit as a low-stress, efficient option. Increased efficiency of transit staff as riders require less personal attention.

Tech Possibilities

Near future

  • Advanced direction apps with personal calendar integration
  • Real-time translation displays on personal devices

Mid future

  • AR path projection apps that optimize journeys based on commuter’s mobility preferences (e.g. an app that knows you skateboard and shows appropriately optimized routes)

Far future

  • Interactive digital streets and roads that provide commuters essential information to simplify their journey
Moment Future of Transportation Wayfinding Process

Mixed Reality wayfinding

Patrick runs a private tutoring service and needs to travel to the homes of several students each day. When meeting a new student in an unfamiliar neighborhood, he uses his smartphone and glasses to navigate to his destination without error.

Moment Future of Transportation Wayfinding

Customized information views

Patrick’s glasses allow him to view simplified, customized directions in Mixed Reality, guiding him to the correct station where he can catch an express train. He sees his projected time of arrival and feels confident that he’ll reach his destination on time.

Moment Future of Transportation Wayfinding

Thinking beyond directions

After finishing his first session, Patrick travels to his next student’s location. Because he has time to spare, he is shown recommended cafes to grab a quick bite within walking distance.

Moment Future of Transportation Wayfinding


Redefining the future of mass transit through emerging technology and trends

To increase public mass transit ridership, embracing and harnessing emerging technologies will create adaptive and efficient systems that will provide additional value and enjoyment for riders. Moment has taken the first steps by exploring the possibilities in five key areas of impact: shared space, productivity, safety and supervision, ticketing, and wayfinding.

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